Eric Goodname
Eric Goodname (1962 - 2008) became well known as an ambassador for over four charities, however he used this notoriety as a way of gaining the trust of wealthy children. Goodname then convinced these children to purchase his own brand of 'luxury toys'.
After a full investigation by the French government it was found that the 'toys' were in fact the elderly neighbours of Tentpole wrapped in tin foil.
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I can't stop thinking of Trevor Goodchild whenever I read this chap's name.